There are few things prettier at Christmas time than a bunch of highbush cranberries all covered with snow...
You'll see them because, although they're beautiful, they are apparently one of the least preferred wildlife foods. I've never seen any wildlife, including birds, go near it until they're starving.
That said...come January, lots of snow and cold, and you'll find ruffed grouse in highbush cranberries, as well as any wild turkeys that aren't on feeders...warning, if you see wild turkeys eating highbush cranberries, that's desperation food for them, and if they don't get something solid, like corn, in them within days, they won't make it.
Come spring during a reasonable winter when there's still other types of food available to most wildlife, and along about mid-March, you'll see entire flocks of migrating cedar waxwings in them...later, in late April/early May, if there's any berries left at all, they will lure orioles.
So, yes, plant them...but don't plant them as a mainstay wildlife food. They aren't.
You can get highbush cranberry from any conservation district seedling sale or from most tree and shrub nurseries. They grow quickly.