If you’re looking for good selections of icefishing stuff, gotta stay say from the national big box retailers. It’s such a small niche market with competition from smaller places that cater to icefishing during the winter that they know it’s tough to compete and the ROI isn’t worth taking up a lot of shelf space.
Go with places like Franks, Jays, or local mom and pop shops like Sportsman Direct, Lakeside, Anglers Point the old Blue Water Bait and Tackle (all on Lake St Clair), or even Pilgrims Village on lake Mitchell in Cadillac if you ventures take you anywhere near those.
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