Virtually every Saturday, I conduct a tasting event where shoppers at grocery and liquor stores sample my limoncello (Sovrano). And, in all humility, I'm pretty darn good at it. I've actually had days where I have sold 300+ bottles over 6 hours. Compare that to hiring a pretty face from a talent agency and expect that person to sell 10-20 bottles over the same amount of time. That's because they're merely presenting, and I'm selling However, it takes a lot of work to convince a shopper to buy when you probably have 90 seconds of time to tell them the features and benefits surrounding the products such as "what is limoncello?", (it's made in New Zealand as opposed to Italy), 25 gold medals in first 6 years, "how do you drink it?", where do I store it? "what is its shelf life?" "how much does it cost?" And then, I toss in my suggestions like, "Oh, I mix (the original) with iced tea" or, I mix (the cream) with vanilla ice cream". Takes too long and shoppers don't like waiting for "their turn". These are all good and relevant things, however, I've improved my closing ratio from about 40% Really) to about 65% (REALLY) simply by slugging in this line somewhere during the pitch: "We've only been in the State for about a year now and we're already the #3-selling Limoncello in Michigan. And, this one (the cream) is the #1-selling cream limoncello in Michigan--all during our first year!" It's an absolute thing of beauty. It tells me that consumers take great confidence in the fact that other consumers have taken the plunge, as evidenced by it being the #1-seller in its category. Proof of the pudding... Yesterday, during this rain storm, I worked a big store on the east side. About a third the number of people in the store than normal. I sold 150+ bottles yesterday.