Dissapointed in Mathews....

[Swamp Monster]

Mathews has stooped to new lows imo. First of all I like Mathews bows. A few of there models were at the top of my list when I was bow shopping. As everyone knows Mathews spend far more than any other company on advertising, with Hoyt coming in not to far behind. Well, in the newest isues of Bowhunt America Mathews is running its newest 2 page add that does nothing but slam Hoyt and the cam.5......actually calling Hoyt and its president a liar. I cannot remember any other companies going this route with their advertising. Sure, Hoyt advertising has knocked single cams etc and other companies have knocked twin cams....but never deliberately going after a specific company and their execs. This is obviously a desperate attempt to regain the market share Hoyt has taken. It's too bad because a Mathews bow can stand on it's own merit. Like I said, I think they are excellent bows, just dissapointed with this new add campaign.

I guess I should clarify, I would have posted this even if I would have purchased a Mathews

[farmlegend]

Sounds to me like an act of desperation. Industry leaders traditionally don't directly criticize their competition in print advertising unless they smell a real threat.

Mathews has always been a savvy marketer. My guess is they are genuinely fearful that the industry may be heading back in the direction of the two-cam design. The return of two cams would be bad news for Mathews, as they have invested heavily to establish their reputation as the "one cam" company.

Mathews produces an excellent product; I'm on my second Mathews bow. If they're resorting to attacking Hoyt, they must be feeling some heat.

[mich buckmaster]

Mathews was HOT, now they're NOT!!!!!!!!

I know quite a few Mathews shooters, who are only there for reputation and advertising. They arent that great of shots.

Oh well, I am now a Hoyt man, and I see how Mathews is now treading water. They ae seeing a decline, and they are at drastic measures.

[Chuck]

The sad part is how most of us are like sheep we will believe everything we read in an advertisement. Its easy to get swept up inb it all.

The best way to pick a bow is shoot alot of different bows not by what an advertisement tells you to do.

When I got mine last year I shot over a dozen different type of bows, I settled on the Hoyt MT sport. Im shooting a 30" cx 300 carbon shaft with 125 grain tip at 262 fps. Any faster and I would have problems with broad head flight and have to switch to mechs. Im very happy with this bow so far and wont change until I wear this one out.

[Bow_Hunter]

The proof is in the product. I very seldom purcahse anything just based on an add and most of the poeple I know are the same.

It is just an add.

Their product will sink or swim based on it's performance. Bow Hunters and Archery Shooters are picky. They will only buy it if it does what they need.

[mich buckmaster]

Bow Hunter, that is true, but ANY bow shoots well. If you tune it right, and have everything perfect I will GUARANTEE that I can kill any animal with that bow.

NOW, Mathews is "Top of the Line" so people will buy that bow because of its NAME and Adds!! Not performance, now that is not everyone, but some.

Its just too bad that a company would have to stoop so low.

[Banditto]

mich buckmaster, stop over and pick up an old bear I have in my garage... just kidding. I get your point.

[Swamp Monster]

I agree that it's just an add and most folks, if they are atleast halfway serious about bowhunting and archery are not going to buy a bow based on an add alone. I was just surprised to see such an add, especially from a hunting/fishing related company. I can't think of any similiar outdoor companies blatantly attacking another competitor. I'm sure it has happened, but you just don't see it much in this industry. I don't know if what the add states is true, nor do I care. The Bowhunt America magazine is the only periodical where I have seen this two page spread, so I'm not sure if it's a widespread campaign. Time will tell if this is the direction Mathews is planning to go.

[Bow_Hunter]

"Top of the line" - but how did they get there?

It does not matter how many Jaguar adds I see on TV. I still am not going to buy this car.

I understand what you are saying and I do not disagree.

[catfish JR]

I picked up that mag yesterday at my bow shop came home read it and couldnt belive it.Ive never seen anyone knock other companys like that.like someone said companys have knocked twin cams single cams but not right at a company.I think its a desperate cheap shot on matthews part.But I dont know why at my bow shop they About 70 percent of the people their shoot Matthews and hoyt is right behind.I own a Reflex wich is a hoyt and Im still looking at getting a cam&1.5 Reflex cause ive seen the speeds and the way they shoot.So that ad didnt afect me all that much.

[mich buckmaster]

Banditto, LMAO!!!

[onebad800]

my matthews shoots 100g thunderheads 300 carbons and has no flight issues ? Oh and it shoots 292fps at 62#draw? you dont have to shoot mech.

[thornapple]

All that effort on bashing Hoyt and they never bothered mentioning Dartons CPS cam. Considering the cam and 1/2 and the CPS are basically the same concept. Its pretty sad when your product cant sell itself and they have to resort to these tactics. Two cam bows are definately on the horizon once again.

[Tony H.]

Actually, I think Mathews' ads are a response to Hoyt's tactics. They are claiming to have invented the 1.5 cam when it's very clear they did not. I don't know about you, but if my company had pioneered a technology and someone else was claiming they did I'd be pretty blatant in my criticism of them as well. Kind of like Mr. Gore —_inventor of the Internet.

[east bay ed]

tony h. you don't really want to go there with your logic. don't forget this is the archery industry. the first single cam bow was the jenning unistar, not a matthews. the first compound was a allen but they don't get much credit anymore.

mathews has done this before. they smashed on pse about the durango even before they went to court on the deal. pse agreed to put a weight in the cam and pay matthews to settle the thing, not saying pse was right.

the number of archers is not growing anymore and you have to keep selling more bows.
i hope pse and bowtech don't resort to the same thing matthews is doing.