jeep ad

[drunkinduck]

There is a Jeep ad airing nationaly right now. It has a guy driving through the woods with two deer straped to his jeep, he goes across the road to where there is a no hunting sign and unties the deer and says you are free and they bound off. In the background there is other people with jeeps doing the same. If this is not a direct anti-hunting ad I don't know what is. Being a Jeep owner myself all I can say is thank god mine was not built by chrysler ( 78 CJ-5). I will not buy anything from chrylsler for it.

[Hunter 8282]

I could not agree more! We were thinking about getting a used Cherokee, but I'll be looking at other alternatives now!

Hunter 8282

[Dangler]

Welcome to the forum, drunkinduck. How'd you get that handle? Nice first post.

I've been a GM guy all my life, other than our third Jeep Cherokee which sits in the garage right now. They've been great vehicles for my wife, I still drive a Silverado. I haven't seen the ad yet. Sounds like that scene from the movie Starman with Jeff Bridges, which always stuck in my craw.

[RUPP]

At a time when DC stock is in the crapper along with their sales, I would think they would be a little more tactful in their ad campaigns. Instead, they choose to alienate and enrage about 40 million potential buyers (Hunters) of their product with this stupid ad.

Or, is this more evidence of the auto industry just appealing to the gun-hating, anti-everything, Rosie-watching, "Soccer Moms" of the country? For example; look what happened to our pickups! The Chevy Avalanche, for example, is the Motor Trend "Truck of the year." Huh?? Truck?? If I showed up in Colorado next November for elk hunting in one of those things (that is, if it made it up the mountain) I know I'd be laughed out of camp. But this is what the public wants. MORE CUPHOLDERS and GIMMICKS, right?

The question is; just who are Jeep and the others appealing to these days? Is Jeep out of touch on this? Or am I just flamin' for no reason at all?


Let Jeep know what you think:
http://www.petitiononline.com/mod_perl/signed.cgi?jeepcomm


RUPP

[trapstercarl]

HOW MANY HUNTERS SIGNED THE PETITION???? lets see who cares about our publice image.I signed did you???? carl

[Airoh]

FOR IMMEDIATE RELEASE Contact: Doug Jeanneret (614) 888-4868 x 212
January 14, 2002 Beth Ruth (614) 888-4868 x 214


Sportsmen's Voices Heard As Jeep Pulls Anti-Hunting Ad

(Columbus) - The people at Jeep have responded to the calls of
sportsmen and
stopped running an advertisement that "took a shot" at deer hunters.

Last week, the U.S. Sportsmen's Alliance sent a call to action for
sportsmen
across the country about a commercial being run nationally by Jeep that
glorified anti-hunters and vilified sportsmen. Sportsmen immediately
took
action, flooding the company with telephone calls and faxes expressing
their
displeasure with the ad.

According to a letter received today, these actions prompted the auto
manufacturer to cancel the commercial.

"We did not anticipate this story line would evoke such negative
emotion
among some viewers," stated Jeff Bell, vice president of marketing
communications for DaimlerChrysler, Jeep's parent company. "Obviously
we
underestimated the sensitivity of this issue. [B]ecause this is so
emotionally charged, we will no longer continue this campaign."

In the 'Deer Hunter' commercial, a man drives a Jeep through a
wooded site with two deer tied on top of the vehicle. As the Jeep
drives
by, hunters are shown in the woods, in close proximity to each other
and the
road, admiring the man's deer. The driver of the Jeep then drives to a
location that shows a "No Hunting" sign. The Jeep stops, the man gets
out
and releases the deer that appeared to be dead. The driver tells the
deer
they are safe and the deer bound away. In the background, other Jeep
owners
are shown doing the same thing.

"This is concrete proof that the sportsman's voice should not be taken
lightly," said Rick Story, vice president of the U.S. Sportsmen's
Alliance.
"When the voices of the millions of sportsmen in this country all speak
as
one, a great deal can be accomplished."

Sportsmen weren't the only ones objecting to the commercial.

Jay Menuskin, facilitator for Prebul Chrysler-Plymouth-Jeep in
Chattanooga,
Tennessee felt the commercial was offensive to his clients. He called
the
U.S. Sportsmen's Alliance to "apologize for the tasteless ad that did
not
serve any useful purpose."

DaimlerChrysler is to be congratulated for quickly removing the ad from
the
air once it began hearing from sportsmen. Although the U.S.
Sportsmen's
Alliance is satisfied with DaimlerChrysler's decision, the fact that
the ad
even made the airwaves is still cause for concern.

"It is unbelievable that any company competing for customers would take
an
action that would alienate a huge group of them," said Story. "I would
certainly hope that DaimlerChrysler officials get a better handle on
how
their campaigns will be received before they launch them across America
in
the future."

The U.S. Sportsmen's Alliance protects the rights of hunters, anglers
and
trappers nationally in the courts, legislatures, at the ballot, in
Congress
and through public education programs. For more information about the
U.S.
Sportsmen's Alliance and its work, call (614) 888-4868 or visit its web
site, www.ussportsmen.org.

[boehr]

I also belong to a web site that is nothing but game wardens, mostly from North America but some from all over the world. A site like this but we talk game warden stuff like how to catch poachers, etc. Our list also sent a letter about jeep and got a very simular response

>From: "Tom R" .dnr.state.wi.us>
>To: "'Gamewarden List'" <gamewarden@hci>
>Subject: Daimler Jeep response
>Date: Tue, 15 Jan 2002 09:41:08 -0600
>X-Mailer: Internet Mail Service
>
>
>Thank you for your comments regarding our 30-second Jeep Grand Cherokee
>television commercial. We value your opinion and appreciate your
>willingness to share it with us.
>
>As you know, outdoor activities and communing with the environment are both
>basic to the DNA of the Jeep brand. That is why for many years Jeep has
>sponsored and supported a wide range of outdoor events and activities.
>
>With this in mind, we created the spot to communicate the key attributes of
>Jeep ÿ off-road capability, ruggedness, safety and security. Because of our
>innate involvement with nature and outdoor activities, we felt we could use
>the hunting analogy in a tongue-in-cheek way to highlight the ÿgo anywhere,
>do anythingÿ capability of Jeep vehicles.
>
>Unfortunately, we did not anticipate this story line would evoke such
>negative emotion among some viewers. That was never intended. We apologize
>if we inadvertently offended any individual or group. Obviously we
>underestimated the sensitivity of this issue.
>
>Jeep, as the embodiment of the great outdoors, does not want to damage our
>relationship with any groups or individuals that love, appreciate and enjoy
>outdoor activities. Nor do we want to damage our relationship with our
>loyal customers or prospects who reside on either side of this issue.
>Therefore, because this is so emotionally charged, we will no longer
>continue this campaign.
>
>Again, thank you for sharing your views with us. We hope this clarifies our
>position.
>
>
>Respectfully,
>
>
>Jeff Bell
>Vice President
>Marketing Communications
>DaimlerChrysler

[bowman]

heres the ESPN article on thier web site
(I hope this works)
http://espn.go.com/outdoors/general/s/g_fea_Jeep_ad_controversy.htmlhttp://espn.go.com/outdoors/general/s/g_fea_Jeep_ad_controversy.html
one of these ought to do it